Meet the Team

Ellen Horowitz

Founder and Owner

Ellen believes all children want to learn – they just need to do it on their own timeline and in their own way. She’s on a mission to arouse a deep love of learning in all students. After 9 years as an award-winning and beloved teacher, Ellen left the classroom in 2009 to found LearningSmart. Since then, she has devoted her career to understanding how the brain works and finding the most effective methods and tools that help all children learn and succeed.

The driving force behind LearningSmart, Ellen guides and advises Braincoaches as they work with students. She meets with parents to address their concerns and make sure they are a part of the process. She writes and presents for parents, educators and others, believing that the more people understand cognitive differences, the more children will be able to succeed at learning.

Ellen holds a Master’s Degree from Nova Southeastern University and a Florida Teaching Certificate. Ellen is an Affiliate Member of the Association of Educational Therapists, and a member of Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD) and the Learning Disabilities Association (LDA).


Allicia Walford

Parent Coordinator and Educational Advocate

As LearningSmart’s Parent Educator, Allicia works with parents on the intake process gathering the child’s background information to create a whole picture of the child; including their academic, social, and emotional history. She also reaches out to public and private schools in the community to set up Parent Engagement Workshops; helping schools help parents.

As an Advocate, she states, “After advocating for my own child, I understand how to speak the language and I know what to ask for to get each child what they need to meet their maximum potential. My goal is to teach parents the tools they need to be their child’s best advocate”. Allicia attends parent-teacher conferences and IEP meetings with the parents to help them navigate the Exceptional Student Education waters. It is now Allicia’s mission to support and educate other families who are committed to their children’s success no matter the obstacle.

Allicia holds a Bachelor’s Degree from Florida Atlantic University and is a 2013 graduate of Partners in Policymaking – an intensive program from the Florida Developmental Disabilities Council. She is also an active member of Coalition of Parents Attorney and Advocates (COPAA) and sits on the executive board of the Florida Chapter Learning Disabilities Association (LDA). In addition, Allicia is exceedingly active in Broward County Public School’s Advisory and Parent driven committees.